Hello Ally and the game studio, my name is

Rebecca Caldehed

Brand and Design Manager, and equal parts video game nerd

About

With 3,5 years of in-house marketing experience, I'm determined to elevate great ideas with stunning design. Over the course of my career, I’ve worked on numerous cross-channel marketing campaigns and designed high-quality brand assets.

I am now looking for a role where I can combine my passion for video games with my background in brand, design and motion.

My work for

Brand campaign launches

During my time at Oneflow I've contributed in two major brand launch initatives: Contract Legends and Sign Sessions.

  • Collaborated in the marketing team to develop creative briefs.
  • Worked closely with agencies, providing feedback on design guidelines, props and storyboarding.
  • Participated during on-site production days.
  • Crafted custom branded earrings for the psychiatrist character in Sign Sessions.
  • Adapted the campaign concepts across paid ads, SoMe content, banners, websites and event materials.

Paid social

  • Produced 30+ paid ads campaigns for LinkedIn, Google Ads, Meta and Youtube.
  • Provided creative concepts for ABM, partner and retargeting initatives.
  • Adapted content for a wide range of formats on media platforms.
  • Partnered with the Growth team to analyse performance data and optimise campaign results.

Organic social

  • In collaboration with Growth team presented a refined LinkedIn organic strategy, resulting in a 23% follow increase in 2024, compared to 13% in 2023.
  • Created a social media template with 100+ layout suggestions.
  • Ideated, recorded and edited weekly sketches starred by member across the marketing team.
  • Designed and launched 3 interactive SoMe filters for campaigns on Meta & Tiktok.
  • Provided visual templates for customer stories, event releases, partner posts and more.

Event

  • Conceptualised and produced 20+ booth designs.
  • Partnered with marketing managers to define key messaging.
  • Used 3D softwares such as Adobe Dimension and Blender to visualise booth designs for stakeholders.
  • Designed engaging branded merch, including ice cream boxes, interactive games, popcorn cups, gum packages, water bottles, tote bags and clothing.

Brand assets

  • Collaborated in the design team to enhance our product visuals.
  • Created 20+ packshot designs for mobile and desktop using Midjourney and the Adobe Suite.
  • Implemented on-brand graphics, icons and visuals in marketing materials, including presentations, websites, emails, customer assets and SoMe.
  • Elevated the user experience withing the app by teaming up with the UX team to design empty states visuals.
  • Designed 200+ SEO visuals assembled into a reusable SEO image template for marketing use.

Skills & tools

Photoshop
Illustrator
Premiere
Figma
InDesign
After Effects
Dimension
Blender
Unity
Capcut
Midjourney

Let's talk!

Drop me an email at:
rebecca@caldehed.se
rebecca@caldehed.se
LinkedIn