Hello my name is

Rebecca Caldehed

Brand and Design Manager, and equal parts video game enthusiast

About

With 3 years of in-house marketing experience, I'm determined to elevate great ideas with stunning design. Over the course of my career, I’ve worked on numerous cross-channel marketing campaigns and designed high-quality brand assets.

I am now looking for a role where I can combine my passion for games with my background in brand and design, and I believe a role as Marketing Designer in the game industry could be a perfect fit.

My work for

Brand campaign launches

During my time at Oneflow I've contributed in two major brand launch initatives: Contract Legends and Sign Sessions.

  • Collaborated with the marketing team to develop creative briefs.
  • Worked closely with agencies, providing feedback on design guidelines, props and storyboarding.
  • Participated during on-site production days.
  • Crafted custom branded earrings for the psycologist character in Sign Sessions.
  • Adapted the campaign concepts across paid ads, SoMe content, banners, websites and event materials.

Paid social

  • Produced 30+ paid ads campaigns for LinkedIn, Google Ads, Meta and Youtube.
  • Provided creative concepts for ABM, partner and retargeting initatives.
  • Adapted content for a wide range of formats on media platforms.
  • Partnered with the Growth team to analyse performance data and optimise campaign results.

Organic social

  • In collaboration with Growth team presented a refined LinkedIn organic strategy, resulting in a 23% follow increase in 2024, compared to 13% in 2023.
  • Created a social media template with 100+ layout suggestions.
  • Ideated, recorded and edited weekly sketches together with the marketing team.
  • Designed and launched 3 interactive SoMe filters for campaigns on Meta & Tiktok.
  • Provided visual templates for customer stories, event releases, partner posts and more.

Event

  • Conceptualised and produced 15+ booth designs.
  • Partnered with marketing managers to define key messaging.
  • Used 3D softwares such as Adobe Dimension and Blender to visualise booth designs for stakeholders.
  • Designed engaging branded merch, including ice cream boxes, interactive games, popcorn cups, gum packages, water bottles, tote bags and clothing.

Brand assets

  • Collaborated with the design team to enhance our product visuals.
  • Created 20+ packshot designs for mobile and desktop using Midjourney.
  • Implemented on-brand graphics, icons and visuals in marketing materials, including presentations, websites, emails, customer assets and SoMe.
  • Worked with the UX team to design empty states visuals within the product.
  • Designed 200+ SEO visuals assembled into a reusable SEO image template for marketing use.

Skills & tools

Photoshop
Illustrator
Premiere
Figma
InDesign
After Effects
Dimension
Blender
Unity
Capcut
Midjourney

Let's talk!

Drop me an email at:
rebecca@caldehed.se
rebecca@caldehed.se
LinkedIn